|Project:||The Final Challenge|
|Agency:||72andSunny / Coolfire|
To celebrate the end of the Mayan calendar, Shock Top wanted to encourage people to go out with a bang. The Final Challenge site asked users to go on Facebook and post their ideas for a challenge, activity or event that they would like to do before the end of the world descended upon us all.
Using the app, users could select Facebook friends that they would like to join them and then submit their ideas. The challenges were then judged and a user was selected at the end of the countdown. The site utilized many different features of the Facebook API and drove a large increase in likes for the brand.