|You Are The Technology
|Nail / Coolfire
At the height of the barefoot running craze, I had the opportunity to create this website for Vibram. The site featured large-scale HD videos which were streamed from Amazon Cloudfront and allowed users to scroll across a male and female body to explore all the reasons why your body is an amazing running machine. The site was 100% custom, built using Adobe Flash and an AMF gateway for sending and receiving data from the server.
The messages were hand-written on models for the shoot and incorporated overlays of graphics and videos to display additional content. While idle the models would move and look at each other and when a message was selected, the videos would transition into alternate scenes to rotate around the models or zoom in on features.
The website won an FWA Site of The Day award.